SEO Tips to Build a New Website

Posted in Technology
Post date: October 12, 2011
Vedicsoft
SEO Tips to Build a New Website – Vedicsoft

SEO Tips to Build a New Website:

  1. Start with a theme (meaning your market and the top level keywords).
  2. Use Keyword Research to build that theme into the site navigation, internal links, tags and naming conventions.
  3. Determine the tipping point is for the top 5 competitors and exceed them using time-released content.
  4. Leverage internal links to select preferred landing pages.
  5. Build a stable base of off page links from trusted sources first, and then ensure a fresh supply of relevant ongoing links.
  6. Build pages properly the first time “optimal” using a pliable CMS system which does all the SEO / heavy lifting by default.
  7. Use keyword research to integrate less competitive keywords (branches of the root phrase) into supporting posts, pages and off page content (then go back to point #3).
  8. Keep site architecture flat and make sure to link to a sitemap for that segment of the site (if you use categories).
  9. Make changes to older / trusted pages – If ranking priorities change, go back and edit and add additional links and content to leverage pages 4 months or older to link to new pages with supporting keywords.
  10. Measure the results and rinse and repeat.

Start with a theme: Understanding the competitiveness of the keywords, based on competing pages, the authority of the competitors holding down the top 5 spots and the content and link thresholds they exhibit is a great start for any endeavor.

You can also expand your base of modifiers to embrace multiple variations or flavors of the market to drive additional traffic that competitors may be leaving on the table due to their own narrowness or lack of creativity. *Links will be provided at the end of this post for further elaboration on various tactics and techniques.

Use Keyword Research: When conducting keyword research, keep in mind, it is the long term objective that matters, so you have to build the most competitive keywords and phrases into the site structure so that it is always present and acts as a hook for a node of relevance.

Then, using faceted or tiered navigation, you can drill down from the most broad phrases into the category and / or product level (giving each page its own focus) vs. trying to mash everything together as a keyword free for all.

The rule of thumb is a page should be optimized for 3 -5 keywords per page, anything else is just mid-tail and long-tail traffic which will happen anyway, once all the pages are indexed, linked and working in unison.

Determine The Tipping Point: Each keyword has a tipping point, determining what that is takes to outrank others requires observation, analysis and execution to overcome.

For example, is it 15 pages of content for keyword A, 25 deep links and 100 internal links from other pages, 5 pages of content for keyword B, 100 deep links and 4 months to season enough search engine trust?

They say practice makes perfect and no two websites are alike, however this is a moving target and requires persistence based on keyword thresholds exhibited by (a) your own website and (b) the thoroughness of your competitors SEO strategies and whether they are hollow or back by solid SEO metrics.

Leverage Internal Links: Leverage the links you build from other websites by using keyword relevant internal links through co-occurrence. If a keyword exists on another page you intend to rank for, and then make sure that all of the subsequent pages are linked to the preferred landing page with the keyword or semantic variation to support the preferred ranking.

Off Page Links: Getting the proper type of off page inbound links matters more than the quantity of links pointing at a page or website. Trusted links pass trust; you can have 200K inbound links from sites that are classified as a bad neighborhood that pass nothing of value to your website. On the other hand, you can have 1000 quality links from sites that have trust and authority and pass more ranking factor along than the 200K links.

Aged sites replete with either (a) trust or (b) rankings in the niche, market or segment your site corresponds to are ideal.

SEO for a CMS: You don’t have to over-think your SEO, just build it on a solid platform (such as WordPress) refer to our WordPress SEO Tips. After you set your site up properly the first time, you can easily mirroring the title, h1, meta tags and page naming conventions and focus on adding themed content to add an array of robust keywords and landing pages to garner rankings.

Keeping Site Architecture Flat: Flat site architecture implies building relevant pages in the root folder and using exact match or targeted naming conventions for the url structure. For example, instead of having a site format and naming convention like domain.com/electronics/games/sony-psp/ you could use domain.com/sony-psp-games.html to flatten the subfolders.

Here is a great piece on competition and how to leverage content silos to get that value out of your deeper pages and add traction for specific pages.

Making Changes to Older / Trusted Pages: You can benefit tremendously from refining or editing pages with trust or page rank to increase indexation for other newer pages or site segments.

Many SEO’s don’t tell you that your websites most trusted pages (older than 4 months) are a treasure trove when re-optimized or utilized (by adding additional content or links) to act as pivotal points within a website.

Linking from trusted pages passes along value beyond measureable link flow alone, it allows your other pages to rank on less inbound links from other sites (as inbound links or external inbound links are treated much in the same way).

Measure, Rinse and Repeat: No explanation needed here. Just test the metrics, keep a log and make adjustments where needed to dial in specific keyword variations.

These 10 SEO tips should allow you to make a great start and strong ranking finish. Now, as promised, here are the links.

The greatest motivation – success

Posted in Technology
Post date: October 7, 2011

What better way to motivate ourselves to move towards our goals than to have the object of our fascination as a source of motivation? If we want to live in a bigger house, let that house be our motivation. If we want to have a better job, let that new job with a big paycheck be our motivation. And if we want to have an international business, why not let that international business give us the nudge we need to trudge forward.

We understand that the biggest obstacle and challenge to being successful is the lack of motivation. Sometimes, when we’re halfway through a journey, we find ourselves slacking. It’s like writing a novel. Novel writers will happily tell you about how easy it is to start a project and how difficult it is to see it through to the end. Achieving success is a lot like that. You have a million and one starts, and practically not a single ending. Or even if we have lots of endings, most of them are premature and way off mark.

Never lose sight of success
The fastest way to success is to keep your eye on that success all the time. Consistently. Never peel your eyes away from the fact that one day, you’re going to get what you want in life. It’s not hope. It’s not a wish. It’s not even a goal! It has to be a fact. When you think success is not an option but a fact, the faster you will get it.

Take, for example, Olympic swimmers. If Olympic swimmers want to get their gold medals, they are trained to go through a series of mind-boggling workout sessions every single day and are consistently psyched up about WHEN they are going to achieve their goals. Not IF but WHEN. Only when they start viewing the gold medal as a necessity, envisioning the gold medals hanging from their clothes hook on their wall will they feel adequately motivated to move unwaveringly towards that goal.

Surrounding yourself with success minded people
We’ve personally heard of people who are so geared for success that they are literally living in a world of success, enjoying the things that they would enjoy when they are successful. This plays up the part of it being the biggest motivation, and when it is all around you, you cannot ignore it.

By surrounding themselves with successful people or success-minded people the rewards are limitless. Not only are their friends able to share their positive views on how to better reach their goals, they are in the position to motivate each other and share tips and tricks! Regardless of what an optimistic person you are, you are still susceptible to feeling negative, sad, disappointed and impatient about achieving your goals. Positive and success minded people can offer a sympathetic and understand shoulder to cry on and then help nudge you on your way.

There is a difference between doing business and running it.

Posted in Uncategorized
Post date: October 3, 2011

Definitely there is a difference between doing business and running it. It may sound strange or useless to consider, but when you carefully observe people who do business and those who merely running it has significant dissimilarity.

Everything looks equal at first glance but we need to give a second and more careful look to the business to distinguish from doing a business to just running a business. Because sometime it becomes very imperative to know the status of business before we do any short of dealing with them.

A couple of years back my brother went to Vidyanagar with one of his friend who owned a foundry in Rajkot, It was a business trip, during the meeting my brothers friend showed some photographs of his foundry facility to the purchase manager of the organization to whom they went to meet. Looking at the photos the manager said, I think this foundry is not in regular condition, you are not doing regular business right? May be you are just running it?! What I want to say is that the photos clearly displayed the state of foundry and the abysmal condition of infrastructure of the foundry unit, and his reaction was natural! The point I want to communicate is this only, here the foundry was just run by the new generation! It belonged to the family and the fellow way suppose to be the caretaker of the foundry unit from the new generation, he was not that much concerned about the business since he did not formed the foundry from a scratch, the lake of these business concern comes from the fact that he is not a foundry entrepreneur, it was not his vision to established the unit, but invariably he has to run the unit to keep balls rolling of a family business.

In India, particularly, we have numerous proprietary concerns as well as Pvt. Ltd. and Limited companies which are just been run by the family members, because they are not the actual entrepreneurs who envisaged the business and raised to a level! They are just running the business because they by law of the land own the business, neither they are fully qualified to run such business nor they really interested in running them properly!

If by mistake you are headed with wrong end of the road and did any business dealing with such less competent business house, what will happen to you? What about your commitments, what about your future goals, what about the security of your money in those hands of less competent people?

Yes there are so many questions would arise out of the fact which came to light in front of you.  But you will be helpless to make your position safe!

That is why you must make sure before any business dealing with any possible business house that whether the business house is run by the first generation entrepreneurs, the professional team of executives or the second or third generation family members. If the business house is run by second or third generation people from the family, make it sure that they are competent to run the business and they have done business successfully in past with other parties.

There is always good results of some extra care taken by you as businessman to know the real businessman and just inherent successor of the business house!

Success Theory | Vedicsoft – Business Intelligence . Delivered.

Posted in Uncategorized
Post date: May 19, 2011

Everybody in this world wants success. Persons or animals – both want success. Every person wants happiness from his / her life. Nobody wants third class life.

Everybody wants to look like movie stars and always dream about the same life. Is it possible?  It is definitely possible. Have you heard that proverb – “if you have faith, you can climb mountains”. Just think about it. Just think that you can and you will see that you can do anything. It’s just like that. Ninety percent people in the world don’t know what they can do. They just follow others; always. That’s why they are always the same – followers.

Only one or two in a million think that they can lead. They can push hard. Napoleon, Hitler and Alexander came from that extraordinary and elite league. Even Bill Gates, Jack Welch and Richard Branson are in the same league.  You can’t push a mountain. They said – it is not possible.  if you believe you can, you are right and if you believe you can’t, you are right; again. It’s absolutely true that you can’t do that with just thinking. You have to work really hard for it. You can’t be a millionaire with just thinking about the stuff. You really need to push yourself with the super energy.

If you give your hundred percent, you can conquer the world. You can show the world that what metal you are made of. Success theory is very simple. Just remember two words “I can”. Whenever u want to do anything, just talk to your soul and say “I believe in me. I can do it. I am telling you, it will give me immense power, energy and innovative mind and you will see the difference in your attitude and work. Just try it once.  bet – you will love it. Daily thousands of people searching jobs, appearing for interviews, starting new jobs. They want to be successful. But ninety five percent of them are not sure that you can make it to the top league. Result – they don’t. That’s the main problem with the generation.

 If you think it is impossible for you to make it to the top then you can’t search for the magic stairs. But some are really very good. They think they can and they know they can. Some employees always do the same work for life, no creativity factor at all but some always looking for better opportunities, better things and better responsibilities.  mostly you may see somewhere that a leader’s main objective is not to make followers but to make more leaders.

VEDICSOFT | Business Intelligence | Data Warehousing | Master Data Management | VEDICSOFT.com

Posted in Uncategorized
Post date: May 12, 2011

VEDICSOFT is an award-winning IT Solutions company specializing in Business Intelligence. During the past 11 years in business, we have built more than 300 happy customers nationwide. Some of our customers are listed in fortune 500. We earn repeat business through superior service quality, high accountability and guaranteed delivery. By providing best BI practices by industry’s best, VEDICSOFT has steadily helped customers get 360 degree business insight leaving no stone unturned. Many of our clients rely on us to exclusively source their contract positions.

VEDICSOFT provides

  • Professional services in wide-range of IT application landscapes.
  • Turn-key IT solutions in Business Intelligence. We build decision support systems that enable companies to make informed decisions.
  • IT Services in end-to-end Enterprise Data Management

Customers leverage VEDICSOFT’s full service offerings including Data Integration, Data Extraction, Data Transformation, Data Loading, Data Analytics, Data Analysis, Data Modeling, Data Conversions, Data Migration, Data Cleansing, Data Massaging, Data Scrubbing, Data Profiling, Data Normalization, Data Quality, Data Integrity, Data Governance, Data Stewardship and Data Anthropology. for more info logon to www.vedicsoft.com

Tips for Designing Affordable Website for Small Business

Posted in Uncategorized
Post date: May 9, 2011

Websites are not just designed for advertising the business globally but also help you in doing business online. In other words, your website works as a brand explanatory across the globe. So, you evidently need to apportion some money for quality website development in case you are looking forward to do business globally. However, at the initial stage of website development, business owners count and spend their penny very cautiously. And this is one of the reasons why most of the business owners gaze for the affordable custom web design services. Well, designing an affordable website for small business does not have to be convoluted and time-consuming. It is something that you can also design on your own. With the help of WYSIWYG editor, you can effectively design business website for your small business. If you are designing your website with WYSIWYG editor, you require little or no knowledge of the workings of web design.

However, you need to create your website in such a way that it must look professional. While designing a website, keep this in mind that the website you create is search engine optimized, as it will help in attracting huge amount of visitors to your site. Below are some of the tips which help you in designing affordable website for small business:

1) Logo Design

To start with small business web design, firstly you need to design a logo. Make sure you have a good logo for your business. Logo design is treated as a business code as it is the foremost thing people see and with the help of logo design they remember you.

2) Relevant Content

Make sure the content on your website should be relevant and informative. Content of each web page should not be of more than 250 words because excess text makes the web page overpopulated. Also, keep this in mind that text you add to your web page should contain keywords about your product or service.

3) Add Images

Images are also crucial and play an important role in building a website. With the help of good eccentricity shots of a product you don’t have to utter a single word because these shots are so powerful that they contend a thousand words.

4) Keep things simple

Most of the people make a mistake in such a way that they try to make their website too eye-catchy and also use flash technology as they think they can attract huge amount of visitors with the help of these websites. But they are wrong; these types of websites are cumbersome, difficult and strenuous to navigate. Generally people lose the interest and leave the website if they cannot find the relevant information quickly. So, keep things simple, straightforward and design your using HTML/XHTML.

Therefore, above mentioned points are some of the noteworthy tips for designing an affordable website for small business. In order to design a stupendous website for small business, it is counsel to take assistance from a custom web design company.

Professional custom webs design/development services by PixelCrayons, specializing in custom web site design solutions & custom web application development solutions.

Employability Skills | VEDICSOFT

Posted in Uncategorized
Post date: April 28, 2011

The two greatest concerns of employers today are finding good workers and training them. The difference between the skills needed on the job and those possessed by applicants, called the skills-gap, is of real concern to CEO’s and HR managers looking to hire competent employees. While employers would prefer to hire people who are trained and job ready, they are usually willing to provide the specialized, job-specific training necessary for those lacking such skills. However, certain skills, referred to as employability skills, are mostly found missing in most of the applicants, especially at the entry level.
Employability skills are those basic skills necessary for getting, keeping, and doing well on a job. These are the skills, attitudes and actions that enable workers to get along with their fellow workers and supervisors and to make sound, critical decisions. Unlike occupational or technical skills, employability skills are generic in nature rather than job specific and cut across all industry types, business sizes, and job levels from the entry-level worker to the senior-most position.

In a recent survey carried out, following were the Top 7 skills which the employers were looking in employees:

  • Communication
  • Team Working
  • Integrity
  • Planning & Organization
  • Good writing
  • Numeracy (good with nos.)
  • Analysis & Decision making

These skills are transferrable or teachable skills and the earlier the person is trained in the skills the better.  Governments all over the world are siezed with the problem and are taking steps to ensure that these form a part of school curriculum rather than being taught at a later stage, as is being done now.

At the End of the Day

Posted in Random
Post date: April 18, 2011

what does really matter at  end of every day?

Asking this question ourselves certainly makes an impact. One question leads to another. This question leads us to “Are we better at what we do”?

At the end of the day, only the word “Work Satisfaction” does not matter. Everyone works to help oneself and not to help others.

There are lot many things that can matter and makes a day truly worthy. Live each day with a good purpose. Stay focused on the purpose and act accordingly. Good purpose can be “being true and honest to our self” or “being kind and friendly to all”.

If you haven’t done a good deed for the day, Say it to yourself  “I am guilty! Now I have to fix it”

Help need not be big. Offer help to pick or drop off your colleague running late or stuck at work late hours. Good deeds result in good results. Who knows what help is awaiting you from him down the road when you are in trouble. Result may not be instantaneous but there would be outcome. The partial becomes complete; the crooked gets straight; the empty gets full; the worn out becomes renewed. We will have life after life. We will not be remembered by our words, but by our kind deeds.

You should be able to sleep at the end of the day peacefully and that alone matters. You should not be weighed down by guilt, fear, anxiety or any other phobias that would give you sleepless nights. A peaceful night means you have been good that day and that day has been good for you.

The most difficult questions on interviews

Posted in Uncategorized
Post date: April 1, 2011

1. Tell me about yourself.
Since this is often the opening question in an interview, be extracareful that you don’t run off at the mouth. Keep your answer to a minute or two at most. Cover four topics: early years, education, work history, and recent career experience. Emphasize this last subject. Remember that this is likely to be a warm-up question. Don’t waste your best points on it.

2. What do you know about our organization?
You should be able to discuss products or services, revenues, reputation, image, goals, problems, management style, people, history and philosophy. But don’t act as if you know everything about the place. Let your answer show that you have taken the time to do some research, but don’t overwhelm the interviewer, and make it clear that you wish to learn more.

You might start your answer in this manner: “In my job search, I’ve investigated a number of companies.

Yours is one of the few that interests me, for these reasons…”

Give your answer a positive tone. Don’t say, “Well, everyone tells me that you’re in all sorts of trouble, and that’s why I’m here”, even if that is why you’re there.

3. Why do you want to work for us?

The deadliest answer you can give is “Because I like people.” What else would you like-animals?

Here, and throughout the interview, a good answer comes from having done your homework so that you can speak in terms of the company’s needs. You might say that your research has shown that the company is doing things you would like to be involved with, and that it’s doing them in ways that greatly interest you. For example, if the organization is known for strong management, your answer should mention that fact and show that you would like to be a part of that team. If the company places a great deal of emphasis on research and development, emphasize the fact that you want to create new things and that you know this is a place in which such activity is encouraged. If the organization stresses financial controls, your answer should mention a reverence for numbers.

If you feel that you have to concoct an answer to this question – if, for example, the company stresses research, and you feel that you should mention it even though it really doesn’t interest you- then you probably should not be taking that interview, because you probably shouldn’t be considering a job with that organization.

Your homework should include learning enough about the company to avoid approaching places where you wouldn’t be able -or wouldn’t want- to function. Since most of us are poor liars, it’s difficult to con anyone in an interview. But even if you should succeed at it, your prize is a job you don’t really want.

4. What can you do for us that someone else can’t?
Here you have every right, and perhaps an obligation, to toot your own horn and be a bit egotistical. Talk about your record of getting things done, and mention specifics from your resume or list of career accomplishments. Say that your skills and interests, combined with this history of getting results, make you valuable. Mention your ability to set priorities, identify problems, and use your experience and energy to solve them.

5. What do you find most attractive about this position? What seems least attractive about it?

List three or four attractive factors of the job, and mention a single, minor, unattractive item.

6. Why should we hire you?

Create your answer by thinking in terms of your ability, your experience, and your energy. (See question 4.)

7. What do you look for in a job?

Keep your answer oriented to opportunities at this organization. Talk about your desire to perform and be recognized for your contributions. Make your answer oriented toward opportunity rather than personal security.

8. Please give me your defintion of [the position for which you are being interviewed].

Keep your answer brief and taskoriented. Think in in terms of responsibilities and accountability. Make sure that you really do understand what the position involves before you attempt an answer. If you are not certain. ask the interviewer; he or she may answer the question for you.

9. How long would it take you to make a meaningful contribution to our firm?

Be realistic. Say that, while you would expect to meet pressing demands and pull your own weight from the first day, it might take six months to a year before you could expect to know the organization and its needs well enough to make a major contribution.

10. How long would you stay with us?

Say that you are interested in a career with the organization, but admit that you would have to continue to feel challenged to remain with any organization. Think in terms of, “As long as we both feel achievement-oriented.”

11. Your resume suggests that you may be over-qualified or too experienced for this position. What’s Your opinion?

Emphasize your interest in establishing a long-term association with the organization, and say that you assume that if you perform well in his job, new opportunities will open up for you. Mention that a strong company needs a strong staff. Observe that experienced executives are always at a premium. Suggest that since you are so wellqualified, the employer will get a fast return on his investment. Say that a growing, energetic company can never have too much talent.

12. What is your management style?
You should know enough about the company’s style to know that your management style will complement it. Possible styles include: task oriented (I’ll enjoy problem-solving identifying what’s wrong, choosing a solution and implementing it”), results-oriented (”Every management decision I make is determined by how it will affect the bottom line”), or even paternalistic (”I’m committed to taking care of my subordinates and pointing them in the right direction”).

A participative style is currently quite popular: an open-door method of managing in which you get things done by motivating people and delegating responsibility.

As you consider this question, think about whether your style will let you work hatppily and effectively within the organization.

13. Are you a good manager? Can you give me some examples? Do you feel that you have top managerial potential?
Keep your answer achievementand ask-oriented. Rely on examples from your career to buttress your argument. Stress your experience and your energy.

14. What do you look for when You hire people?
Think in terms of skills. initiative, and the adaptability to be able to work comfortably and effectively with others. Mention that you like to hire people who appear capable of moving up in the organization.

15. Have you ever had to fire people? What were the reasons, and how did you handle the situation?
Admit that the situation was not easy, but say that it worked out well, both for the company and, you think, for the individual. Show that, like anyone else, you don’t enjoy unpleasant tasks but that you can resolve them efficiently and -in the case of firing someone- humanely.

16. What do you think is the most difficult thing about being a manager or executive?
Mention planning, execution, and cost-control. The most difficult task is to motivate and manage employess to get something planned and completed on time and within the budget.

17. What important trends do you see in our industry?
Be prepared with two or three trends that illustrate how well you understand your industry. You might consider technological challenges or opportunities, economic conditions, or even regulatory demands as you collect your thoughts about the direction in which your business is heading.

18. Why are you leaving (did you leave) your present (last) job?
Be brief, to the point, and as honest as you can without hurting yourself. Refer back to the planning phase of your job search. where you considered this topic as you set your reference statements. If you were laid off in an across-the-board cutback, say so; otherwise, indicate that the move was your decision, the result of your action. Do not mention personality conflicts.

The interviewer may spend some time probing you on this issue, particularly if it is clear that you were terminated. The “We agreed to disagree” approach may be useful. Remember hat your references are likely to be checked, so don’t concoct a story for an interview.

19. How do you feel about leaving all your benefits to find a new job?
Mention that you are concerned, naturally, but not panicked. You are willing to accept some risk to find the right job for yourself. Don’t suggest that security might interest you more than getting the job done successfully.

20. In your current (last) position, what features do (did) you like the most? The least?
Be careful and be positive. Describe more features that you liked than disliked. Don’t cite personality problems. If you make your last job sound terrible, an interviewer may wonder why you remained there until now.

21. What do you think of your boss?
Be as positive as you can. A potential boss is likely to wonder if you might talk about him in similar terms at some point in the future.

22. Why aren’t you earning more at your age?
Say that this is one reason that you are conducting this job search. Don’t be defensive.

23. What do you feel this position should pay?
Salary is a delicate topic. We suggest that you defer tying yourself to a precise figure for as long as you can do so politely. You might say, “I understand that the range for this job is between $______ and $______. That seems appropriate for the job as I understand it.” You might answer the question with a question: “Perhaps you can help me on this one. Can you tell me if there is a range for similar jobs in the organization?”

If you are asked the question during an initial screening interview, you might say that you feel you need to know more about the position’s responsibilities before you could give a meaningful answer to that question. Here, too, either by asking the interviewer or search executive (if one is involved), or in research done as part of your homework, you can try to find out whether there is a salary grade attached to the job. If there is, and if you can live with it, say that the range seems right to you.

If the interviewer continues to probe, you might say, “You know that I’m making $______ now. Like everyone else, I’d like to improve on that figure, but my major interest is with the job itself.” Remember that the act of taking a new job does not, in and of itself, make you worth more money.

If a search firm is involved, your contact there may be able to help with the salary question. He or she may even be able to run interference for you. If, for instance, he tells you what the position pays, and you tell him that you are earning that amount now and would Like to do a bit better, he might go back to the employer and propose that you be offered an additional 10%.

If no price range is attached to the job, and the interviewer continues to press the subject, then you will have to restpond with a number. You cannot leave the impression that it does not really matter, that you’ll accept whatever is offered. If you’ve been making $80,000 a year, you can’t say that a $35,000 figure would be fine without sounding as if you’ve given up on yourself. (If you are making a radical career change, however, this kind of disparity may be more reasonable and understandable.)

Don’t sell yourself short, but continue to stress the fact that the job itself is the most important thing in your mind. The interviewer may be trying to determine just how much you want the job. Don’t leave the impression that money is the only thing that is important to you. Link questions of salary to the work itself.

But whenever possible, say as little as you can about salary until you reach the “final” stage of the interview process. At that point, you know that the company is genuinely interested in you and that it is likely to be flexible in salary negotiations.

24. What are your long-range goals?
Refer back to the planning phase of your job search. Don’t answer, “I want the job you’ve advertised.” Relate your goals to the company you are interviewing: ‘in a firm like yours, I would like to…”

25. How successful do you you’ve been so far?
Say that, all-in-all, you’re happy with the way your career has progressed so far. Given the normal ups and downs of life, you feel that you’ve done quite well and have no complaints.

Present a positive and confident picture of yourself, but don’t overstate your case. An answer like, “Everything’s wonderful! I can’t think of a time when things were going better! I’m overjoyed!” is likely to make an interviewer wonder whether you’re trying to fool him . . . or yourself. The most convincing confidence is usually quiet confidence.

Recruitment Process Outsourcing (RPO)

Posted in Uncategorized
Post date: March 31, 2011

Recruitment Process Outsourcing (RPO) is a form of business process outsourcing (BPO) when an employer outsources or transfers all or part of the staffing process to an external service provider.

A true or total RPO solution involves the outsourcing of the entire recruiting function or process to an external service provider. This provider serves to provide the necessary skills, tools, technologies, and activities to serve as their client’s virtual “recruiting department”. This definition differs from occasional recruiting support often provided by many temporary, contingency, and executive search firms. While these organizations do provide an invaluable service, they do not qualify as RPO as it does not involve the outsourcing of the recruiting process.

History
While many temporary, contingency, and executive search firms have provided a form of RPO for many decades, the concept of an employer outsourcing the entire recruiting process wasn’t truly realized until the mid-to-late 1990s when the dot-com boom resulted in significant talent shortages. Many companies lacked the internal expertise and resources to acquire the talent needed to remain competitive.

In addition, the generation arriving to the labor force in the 1990s began bringing a shift in career pathing. Rapidly changing markets and industries now forced people to consider shifting employers when beneficial to them as opposed to staying with the same company over the course of their career. This combined with the arrival of Internet technologies and job boards, such as Monster.com, CareerBuilder, and HotJobs resulted in greater attrition and heightened competition for talent.

While RPO was first coined as a term in the late 1990s, several companies now claim to provide RPO services. HRO Today, a trade magazine specializing in human resources outsourcing, credited Recruitment Enhancement Services (RES) as the inventor of recruitment process outsourcing. RES began offering candidate sourcing, screening, and coordination services as early as 1983. More recently, in 2004, HRO Today credited RPO provider Hyrian with “Bringing a new acronym (RPO) to the HRO dictionary” and “Reinforcing that RPO is a rising trend”.

Purpose / Benefits
Often the goal of starting an RPO solution is to achieve improvement in four areas: quality, cost, service, and speed.

RPO providers utilize their inherent economies of scale along with heightened levels of recruiting expertise that is expected within a company that does nothing but recruiting. For example, some multi-national companies may have over 1,000 positions requiring different skill-sets and expertise. Staffing an in-house recruiting population that possesses the sourcing skills needed to recruit for all those different skill-sets is extremely challenging. However, an RPO provider will typically have a large staff of recruiters, an extensive database of candidate resumes, and the established tools and networks needed to source for all types of positions.

Costs can be reduced because an RPO provider typically provides greater recruiting efficiencies with best practice processes and improved sourcing techniques. In addition, RPO solutions typically allow for greater fluctuation in volumes and do not require dedicated staff to support a department when volumes are low. For example, if a company hires 10 recruiters to handle their peak requisition volumes, then the company will have to either lay-off recruiters during the slower periods or will be forced to compensate under-utilized recruiters. With RPO, the external provider can often shift underutilized resources to other clients where volumes are higher, thus saving the original client the cost of those resources.

Potential Consequences/Problems
Outsourcing of any company process can be a challenging change management experience. Failing to properly ascertain the impact of RPO will result in reduced hire success, decreased quality of hire, and higher costs.

Furthermore, not all employers are well-suited to RPO. An RPO solution will not work under a broken or failing process. The employer must be willing to recognize that the RPO provider has success because of a proven business model and process. Hiring managers within an employer must be required to observe new procedural controls and process in order to achieve optimal delivery of RPO services.

If an organization has difficulty hiring quality hires due to an extremely negative perception of the employer, an RPO program will not correct this. This will instead require improved branding and an adjustment of that image before RPO will begin to be successful.

On the other hand, a company with a well observed hiring process and that is widely considered to be an employer-of-choice, may only receive negligible benefits from an RPO solution. Such a company may not be well-suited for an RPO solution either as it would not bring a positive return on investment.

Finally, the proper control or governance of a well run solution may be difficult for some employers to adjust to. While the responsibility for results and success will often still reside with the employer’s HR Vice President or Director of Staffing, the responsibility for execution will reside with the RPO provider. This often amounts to a switch for the employer’s executive from the role of player to coach. This adjustment, while critical, may not fit with the personality or skill set of the executive and/or the culture of the employer implementing the RPO solution.
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